VOCATIONAL SCHOOL OF JUSTICE
Department of Legal Office Management and Secretariat
HBY 220 | Course Introduction and Application Information
| Course Name |
Public Relations
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
HBY 220
|
Fall/Spring
|
3
|
0
|
3
|
4
|
| Prerequisites |
None
|
|||||
| Course Language |
Turkish
|
|||||
| Course Type |
Elective
|
|||||
| Course Level |
Short Cycle
|
|||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | - | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | - | |||||
| Assistant(s) | - | |||||
| Course Objectives | The aim of this course is to educate the students on public relations as a means of communication, its importance in both state and private sectors, its history, its function as a way of administration, campaings of public relations and ethics of public relations. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | In this course, the definition of public relations, its historical process, professionalization and basic principals in public relations, organization of public relations operations, institutional public relations, research in public relations, campaign planning in public relations, prosecution in public relations, valuation in public relations, means of communication and media relations used in public relations, exemplary situations and their solutions will be provided. |
|
|
Core Courses | |
| Major Area Courses |
X
|
|
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Concept of public relations and definitions | Fatma Geçikli- Halkla ilişkiler ve İletişim, 2016. Metin Işık- Halkla İlişkilere Giriş, 2016. |
| 2 | Historical development of public relations in the World and Turkey | Fatma Geçikli- Halkla ilişkiler ve İletişim, 2016. Metin Işık- Halkla İlişkilere Giriş, 2016. |
| 3 | Role of public relations in marketing | Fatma Geçikli- Halkla ilişkiler ve İletişim, 2016. Metin Işık- Halkla İlişkilere Giriş, 2016. |
| 4 | Process of public relations | Fatma Geçikli- Halkla ilişkiler ve İletişim, 2016. Metin Işık- Halkla İlişkilere Giriş, 2016. |
| 5 | Basic models in public relations | Fatma Geçikli- Halkla ilişkiler ve İletişim, 2016. Metin Işık- Halkla İlişkilere Giriş, 2016. |
| 6 | Target market in public relations prosecutions | Fatma Geçikli- Halkla ilişkiler ve İletişim, 2016. Metin Işık- Halkla İlişkilere Giriş, 2016. |
| 7 | Modern public relations models, reactive and proactive public relations | Fatma Geçikli- Halkla ilişkiler ve İletişim, 2016. Metin Işık- Halkla İlişkilere Giriş, 2016. |
| 8 | Midterm Exam | |
| 9 | Methods and means used in public relations | Fatma Geçikli- Halkla ilişkiler ve İletişim, 2016. Metin Işık- Halkla İlişkilere Giriş, 2016. |
| 10 | Methods and means used in public relations | Fatma Geçikli- Halkla ilişkiler ve İletişim, 2016. Metin Işık- Halkla İlişkilere Giriş, 2016. |
| 11 | Choosing the means of public relations – media relations | Fatma Geçikli- Halkla ilişkiler ve İletişim, 2016. Metin Işık- Halkla İlişkilere Giriş, 2016. |
| 12 | Institutional communication – Insitutional identity and ethos | Fatma Geçikli- Halkla ilişkiler ve İletişim, 2016. Metin Işık- Halkla İlişkilere Giriş, 2016. |
| 13 | Institutional communication – Insitutional image | Fatma Geçikli- Halkla ilişkiler ve İletişim, 2016. Metin Işık- Halkla İlişkilere Giriş, 2016. |
| 14 | Public relations and social responsibility | Fatma Geçikli- Halkla ilişkiler ve İletişim, 2016. Metin Işık- Halkla İlişkilere Giriş, 2016. |
| 15 | Review of the course | |
| 16 | Final Exam |
| Course Notes/Textbooks | Fatma Geçikli- Halkla ilişkiler ve İletişim, 2016. Metin Işık- Halkla İlişkilere Giriş, 2016. |
| Suggested Readings/Materials | Filiz Balta Peltekoğlu: Halkla İlişkiler Nedir? Zeyyat Sabuncuoğlu: İşletmelerde Halkla İlişkiler |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
16
|
10
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments |
1
|
10
|
| Presentation / Jury |
1
|
10
|
| Project | ||
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
30
|
| Final Exam |
1
|
40
|
| Total |
| Weighting of Semester Activities on the Final Grade |
19
|
60
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
40
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
16
|
3
|
48
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
10
|
0
|
|
| Presentation / Jury |
1
|
10
|
10
|
| Project |
0
|
||
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
2
|
2
|
| Final Exam |
1
|
2
|
2
|
| Total |
110
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to have knowledge about theories, concepts, methods and tools in the field of Office Management and Secretary. |
X | ||||
| 2 | To be able to convey his/her theoretical knowledge in the field of Office Management and Secretary in written or orally. |
X | ||||
| 3 | To be able to have knowledge about ethics, legislations, principles, corevalues about the field of Office Management and Secretary. |
X | ||||
| 4 | To be able to evaluate his/her knowledge about the field of Office Management and Secretary with the critical approach. |
X | ||||
| 5 | To be able to work efficiently and effectively in the field of Office Management and Secretary.as an individual and a team member and as a responsible person. |
X | ||||
| 6 | To be able to know the concepts of occupational safety, environmental protection and quality, and perform the requirements. |
X | ||||
| 7 | To be able to use the information and communication tecnologies with the computer programs as required by the field of Office Management and Secretary. |
|||||
| 8 | To be able to understand and practice the legal decisions and regulations as required by the field of Office Management and Secretary. |
X | ||||
| 9 | To be able to have the basic and recent knowledge related with information Technologies beside the field of Law. |
X | ||||
| 10 | To be able to use the basic knowledge and skills required by with the field of Office Management and Secretary for lifetime. |
X | ||||
| 11 | To be able to follow the current developments in the field of Office Management and Secretary by using English in the European Language Portfolio A2 Level and communicates with his/her colleagues. |
X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest